What You Can Learn About Marketing From a Backyard Repairer

Are you good enough yet to market yourself like a backyard repairer?

Photo by Yohan Cho on Unsplash

There’s a type of person I’ve come across over the years whenever I’ve had a problem with an uncommon item of equipment.

I’m talking about the backyard repairers who fix old or hipster stuff like valve amplifiers, guitars, microphones, pianos, vintage cars, typewriters or obsolete computer equipment.

The backyard repairer personality type

Backyard repairers are wildly individualistic — however, the personality type has some regularities to it. They present with certain similarities.

They’re all niche specialists.

They’ve gotten really good at fixing or building one type of thing.

They’re obsessed with their one thing. They know it right down to the bottom and all the way back to the top again.

They’ve worked on this one thing their whole lives, and for its part, this one thing has worked on them. It’s gotten into the creases of their skin and the folds of their lungs and the fabric of their being.

This one thing has overtaken and transformed their existence.

The fact that they…