The number one mistake in cold job applications

Getting past the gatekeeper

I do social media and frontline customer response for a hospitality business here in Melbourne.

It’s not about you

I don’t care about your passions.

Can you help solve our problems?

Do you understand the business enough to know what its problems are likely to be?

The cold hard facts

Maybe this sounds harsh.

A time and place

Of course there’s a time and a place for you to talk about your needs.

To whom it may concern

And here’s another random tip:

  1. Call the business and ask the name of the person you should address your application to.
  2. Write that person’s name at the top of your message.

Email is evil

Don’t send an email unless there’s really no other way.



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Andrew Macrae

Andrew Macrae

Freelance writer and editor. Sign up for my newsletter about writing, freelancing and whatever is worrying me